Mea Culpa

Its been a manic past couple of weeks. Three new media presentations (with a fourth in the pipeline), our first project (we're providing the Emirates Airline International Festival of Literature with social media support on a pro bono basis), a 500 word piece on Twitter for Media Week Middle East (coming out next week) and loads of regular account work for my existing clients. And this is the so-called 'downturn'.
If anything's clear in this blur we call 2009, its that new and emerging media is the way to go and, refreshingly, clients are starting to realise that. Just this morning I presented to the mar-coms team of a leading consumer electronics company (sorry, no names!) who were very receptive to the idea of closing their communications loop with an online programme. The other two presentations were to a food and beverage company and a non-profit organisation. Whether or not fee-earning projects emerge from these presentations isn't the be all and end all of what I'm doing (though it would be nice to see the $$$s come in). I'm just glad that business and organisations across the Middle East are open to the idea of doing something, anything, online.
And that is why I haven't posted anything for the past three weeks (a bit long winded for an excuse but its true...honestly!).