PR stunts

Since moving to Dubai, my work's been pretty much all corporate and sometimes, I have to admit, I miss working at Cow PR, where the wackiest ideas were the best. The pining gets particulalry bad when I see videos like this one with Tic Tac Micha (spotted via Direct Daily):

I haven't seen any remarkable PR stunts in the Middle East since moving here but that is not to say that agencies in the region are not capable of them. The Agassi-Federer tennis set on Burj Al Arab's helipad was amazing! Check out the video here:

And here's a stunt that Cow PR created for Chevrolet at Christmas and I had the privilige of being part of. Its called Carmony. I guess that says enough!